Marketing Your Home

Successful marketing of a property begins with the styling and photography. Industry research shows that the vast majority of buyers use the internet (95%) and a real estate professional (92%) as their main sources of information in their home search, which means the first real impression of the property comes from the listing photos. The aim is to both pique interest in potential buyers and inspire them to see the property in person, and to think “I could live here” when they do. Together the styling and photos present the home in a way that:

• Highlights the best features and minimizes any weak points.
• Conveys functionality and shows purpose to each room that meets potential buyer requirements.
• De-personalizes the spaces to the extent that potential buyers can imagine themselves in them.

We work with you to get a comprehensive understanding of the property and it’s top selling points – what you have enjoyed about the home and your neighborhood, as well as improvements and added features to highlight in marketing materials.

We bring our trusted team of resources to get each home looking its best. It is then photographed by skilled professionals to present your home in a way that will stand out and entice potential buyers.

Choosing the right price for your home is a critical part of the marketing strategy. A property generates the most interest among potential buyers when it first goes on the market and can be passed over if it is perceived as over-priced. We use our expertise and relevant data to recommend an appropriate range of value for your home at the time of listing. The most important factors that impact your property’s value are:

Physical Qualities of the Home: We assess the location, age, size, floor plan, and overall condition of your home in order to fully understand the property and what it has to offer.

Market Conditions: Our team is skilled at presenting relevant data that informs the pricing process. We consider a variety of information from overall economic conditions to recently sold properties in your neighborhood in order to assess buyer demand and other factors that will influence the strategy for pricing your home.

The Competition: We develop a custom Comparative Market Analysis which looks at all the similar properties for sale and how your home compares.

Each marketing plan is designed to present the home in the best possible light to the most potential buyers. We use a variety of channels in order to promote your property including:

Online Exposure: In addition to your home being listed on the Multiple Listing Service (MLS), Coldwell Banker Realty offers a powerful marketing platform to display the listing on the most-visited real estate websites – Zillow®, Trulia®, Realtor.com®, and Homes.com®, plus up to 900 other websites geared at potential home buyers like the ListHub and HomeFinder.com networks.

Print Ads: We will determine the appropriate neighborhood, metro, or regional publication to feature your property.

Social Media: Targeted social media promotion on Facebook and Instagram puts your listing in front of more potential buyers, who continue to look to social media platforms for housing information.

Network of Professional Realtors: Our extensive network within the Minneapolis Lakes Office, throughout Coldwell Banker Realty, and with other Twin Cities realtors provides the opportunity for pre-market promotion and exposure to serious, qualified buyers. For upper bracket properties we partner with Coldwell Banker Global Luxury for extensive and highly-targeted promotion.